Columns and drilldowns - The Agency Engineer Help Center

Delivery and cost

Column	Description
Budget	Current daily budget on the row (CBO = campaign budget, ABO = adset budget).
Spend	Total spend in the date range.
Results	Meta-reported results for the configured objective.
CPR	Cost per result.
CPM	Cost per 1,000 impressions.
Frequency	Average impressions per unique user.
Reach / Impressions	Unique users / total impressions.
Link Clicks	Outbound clicks.
CTR / CTR (all)	Click-through rate (link clicks vs all clicks).
CPC (all)	Cost per click.
CPLC	Cost per link click.
Clicks	Total clicks.

Column	Description
Leads	Total leads attributed to the row.
CPL	Cost per lead. Spend ÷ Leads.
Calls	Booked calls.
CPBC	Cost per booked call. Spend ÷ Calls.
SSBC	Spend per scheduled booked call.
SSC	Spend per scheduled call.
Q Leads	Qualified leads (passed Lead qualification rules).
CPQL	Cost per qualified lead.

Column

Description

Leads

Total leads attributed to the row.

CPL

Cost per lead. Spend ÷ Leads.

Calls

Booked calls.

CPBC

Cost per booked call. Spend ÷ Calls.

SSBC

Spend per scheduled booked call.

SSC

Spend per scheduled call.

Q Leads

Qualified leads (passed Lead qualification rules).

CPQL

Cost per qualified lead.

Revenue and conversion

Column	Description
Contract Value	GHL Contract Value custom field sum for the row.
Cash Collected	GHL Cash Collected custom field sum for the row.
CCVR	Cash-collected conversion rate.
LPCVR	Landing-page conversion rate.
BCVR	Booked-call conversion rate.
CBCCVR	Closed-booked-call conversion rate.
ROAS	Contract Value ÷ Spend.
FE ROAS	Front-end ROAS (Cash Collected ÷ Spend).

Drill into records

Most numeric cells are clickable links (shown underlined). Selecting a number opens the record list behind it for that row + date range:

Click on…	You see…
Leads number	GHL contacts attributed to this campaign/adset/ad in the range, with source UTMs and qualification status.
Calls number	Booked-call list with contact name, appointment time, rep, and outcome.
Q Leads number	Only the contacts that passed lead qualification rules.
Results / Clicks / Spend etc.	Meta-side breakdown by day.
Budget value	Inline editor to change the daily budget (writes back to Facebook).

The drilldowns are the fastest way to QA a number. If Leads = 124 on a row, click it to see exactly which 124 contacts — then verify they make sense against your offer.

​Delivery and cost

​Funnel (Facebook × GHL)

​Revenue and conversion

​Drill into records

Delivery and cost

Funnel (Facebook × GHL)

Revenue and conversion

Drill into records