The Ads Manager column set is wide and configurable. The table aggregates Meta Ads delivery metrics with GHL pipeline metrics on the same row.
Use the Columns button in the toolbar to show, hide, and reorder columns — each media buyer keeps their own layout.
Delivery and cost
| Column | Description |
|---|
| Budget | Current daily budget on the row (CBO = campaign budget, ABO = adset budget). |
| Spend | Total spend in the date range. |
| Results | Meta-reported results for the configured objective. |
| CPR | Cost per result. |
| CPM | Cost per 1,000 impressions. |
| Frequency | Average impressions per unique user. |
| Reach / Impressions | Unique users / total impressions. |
| Link Clicks | Outbound clicks. |
| CTR / CTR (all) | Click-through rate (link clicks vs all clicks). |
| CPC (all) | Cost per click. |
| CPLC | Cost per link click. |
| Clicks | Total clicks. |
Funnel (Facebook × GHL)
| Column | Description |
|---|
| Leads | Total leads attributed to the row. |
| CPL | Cost per lead. Spend ÷ Leads. |
| Calls | Booked calls. |
| CPBC | Cost per booked call. Spend ÷ Calls. |
| SSBC | Spend per scheduled booked call. |
| SSC | Spend per scheduled call. |
| Q Leads | Qualified leads (passed Lead qualification rules). |
| CPQL | Cost per qualified lead. |
Revenue and conversion
| Column | Description |
|---|
| Contract Value | GHL Contract Value custom field sum for the row. |
| Cash Collected | GHL Cash Collected custom field sum for the row. |
| CCVR | Cash-collected conversion rate. |
| LPCVR | Landing-page conversion rate. |
| BCVR | Booked-call conversion rate. |
| CBCCVR | Closed-booked-call conversion rate. |
| ROAS | Contract Value ÷ Spend. |
| FE ROAS | Front-end ROAS (Cash Collected ÷ Spend). |
Drill into records
Most numeric cells are clickable links (shown underlined). Selecting a number opens the record list behind it for that row + date range:
| Click on… | You see… |
|---|
| Leads number | GHL contacts attributed to this campaign/adset/ad in the range, with source UTMs and qualification status. |
| Calls number | Booked-call list with contact name, appointment time, rep, and outcome. |
| Q Leads number | Only the contacts that passed lead qualification rules. |
| Results / Clicks / Spend etc. | Meta-side breakdown by day. |
| Budget value | Inline editor to change the daily budget (writes back to Facebook). |
The drilldowns are the fastest way to QA a number. If Leads = 124 on a row, click it to see exactly which 124 contacts — then verify they make sense against your offer.
