Advanced filters

Select the funnel icon in the Ads Manager toolbar to open Advanced Filters as a right-hand panel.

Scope

Each filter row starts with a scope dropdown:

• Campaign
• Adset
• Ad

The scope determines which level the filter applies to — a Campaign-scoped filter hides whole campaigns; an Ad-scoped filter hides individual ads within otherwise-visible adsets.

Field, operator, value

For each filter row:

1. Pick a Field from the long dropdown.
2. Pick an operator (>, <, =, >=, <=, contains, etc.).
3. Enter a Value.

Select + Add Filter to stack additional rows (all rows are AND-combined). Use Clear All to reset, or Apply Filters to run the query.

Available fields

Name, Leads, CPL, Calls (total), Calls, CPBC, Spend, SSBC, SSC, Q Leads, CPQL, DQ Leads, Q Calls, CPQBC, DQ Calls, Closes, SB Closes, Purchases, Revenue, CAC, Contract Value, Cash Collected, Results, CPR, Reach, Impressions, and more.

Typical filters

• Adset · CPL > $50 — surface money-losing adsets.
• Ad · Frequency > 3 — spot fatigued creatives.
• Campaign · Q Leads > 0 AND CPQL < $30 — find winners worth scaling.