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The Creatives tab is an ad-level leaderboard for the selected business and date range. Each row represents one ad with its thumbnail and status chip, ranked by the metrics that matter to media buyers.

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Toolbar

  • Date range picker — Window for the leaderboard.
  • Filters (funnel icon) — Slice by status, campaign, or adset.
  • Audience filter (person icon) — Limit to creatives shown to a specific audience.
  • Bookmark — Save the current view.
  • Refresh Previews — Re-fetch thumbnails from Facebook.
The leaderboard counter on the left (for example, Showing 20 of 46 creatives) reflects active filters.

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Leaderboard rows

Each row shows:
  • Thumbnail with a video badge if applicable.
  • Ad name and a green Active chip when the ad is running on Facebook.
  • KPI columns sorted with the same conventions as Ads Manager (Spend, Leads, CPL, Calls, CPBC, Q Leads, Sales, Revenue, ROAS, FE ROAS, CTR, etc.). Red cells indicate KPIs over target.
Click any column header to sort.

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Creative details drawer

Selecting a row opens the Creative details drawer.
  • Ad name and direct link to View on Facebook.
  • Campaigns and Ad sets the ad belongs to (an ad can serve in multiple).
  • Native Facebook ad ID and an Active status chip.
  • Refresh Preview action.

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Performance

A compact card grid mirrors the leaderboard row (same metrics as the table) so you can read all KPIs without going back to the list.

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Ad copy

The Ad copy section shows the full primary text exactly as it runs on Facebook — useful for QA and for pulling proven copy into new variants.

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AI analysis

The AI analysis block summarises what the creative is doing and is regenerated on demand with Re-analyze. It covers:
SectionWhat it shows
What this ad is communicatingOne-paragraph plain-English summary of the offer and angle.
Messaging themesWeighted themes with confidence percentages (for example, urgency / limited window · 95%, social proof / authority · 85%, pain point acknowledgment · 90%).
Angles & hooksTags representing the levers used (for example, market timing, tax burden reduction, done-for-you service, fear of missing out, seller’s market advantage).
ToneShort descriptors of voice (for example, urgent, authoritative).
Audience hintOne-line guess at the target audience (for example, High-income earners ($400k+/year) seeking tax reduction strategies and passive investment opportunities).
Use these signals to brief new creatives, group winners by theme, or refresh fatigued ads with adjacent angles.

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Typical use

  • Find scaling candidates — Sort by ROAS or Sales descending and review the top rows.
  • Kill fatigued creatives — Sort by CTR ascending and pause the bottom of the list.
  • Brief new creative — Open the top three creatives’ AI analysis and combine their messaging themes into a creative brief.