> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theagencyengineer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports overview

> Two report views per business: Performance comparison across periods and a Creatives leaderboard with AI analysis.

The **Reports** screen sits under **Operations → Reports** and rolls Ads Manager and CRM data into client-ready views. It has two tabs:

<CardGroup cols={2}>
  <Card title="Performance" icon="chart-line" href="/product/reports/performance">
    Compare two periods side-by-side with target-aware KPI rows. Generate monthly, weekly, or custom-range reports.
  </Card>

  <Card title="Creatives" icon="images" href="/product/reports/creatives">
    Ad-level leaderboard with thumbnails, copy preview, and AI analysis (messaging themes, angles, tone, audience hints).
  </Card>
</CardGroup>

Use the **Business Space** selector at the top of the page to pick which client the reports apply to. The same date range and filter conventions you see on the [Dashboard](/product/dashboard) and [Ads Manager](/product/ads-manager) apply here.