> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theagencyengineer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creatives report

> Ad-level leaderboard with thumbnails, full creative details, and AI analysis of messaging themes, angles, tone, and audience hints.

The **Creatives** tab is an ad-level leaderboard for the selected business and date range. Each row represents one ad with its thumbnail and status chip, ranked by the metrics that matter to media buyers.

## Toolbar

* **Date range picker** — Window for the leaderboard.
* **Filters** (funnel icon) — Slice by status, campaign, or adset.
* **Audience filter** (person icon) — Limit to creatives shown to a specific audience.
* **Bookmark** — Save the current view.
* **Refresh Previews** — Re-fetch thumbnails from Facebook.

The leaderboard counter on the left (for example, *Showing 20 of 46 creatives*) reflects active filters.

## Leaderboard rows

Each row shows:

* **Thumbnail** with a video badge if applicable.
* **Ad name** and a green **Active** chip when the ad is running on Facebook.
* KPI columns sorted with the same conventions as Ads Manager (Spend, Leads, CPL, Calls, CPBC, Q Leads, Sales, Revenue, ROAS, FE ROAS, CTR, etc.). Red cells indicate KPIs over target.

Click any column header to sort.

## Creative details drawer

Selecting a row opens the **Creative details** drawer.

### Header

* **Ad name** and direct link to **View on Facebook**.
* **Campaigns** and **Ad sets** the ad belongs to (an ad can serve in multiple).
* Native Facebook ad ID and an **Active** status chip.
* **Refresh Preview** action.

### Performance

A compact card grid mirrors the leaderboard row (same metrics as the table) so you can read all KPIs without going back to the list.

### Ad copy

The **Ad copy** section shows the full primary text exactly as it runs on Facebook — useful for QA and for pulling proven copy into new variants.

### AI analysis

The **AI analysis** block summarises what the creative is doing and is regenerated on demand with **Re-analyze**. It covers:

| Section                           | What it shows                                                                                                                                                         |
| --------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What this ad is communicating** | One-paragraph plain-English summary of the offer and angle.                                                                                                           |
| **Messaging themes**              | Weighted themes with confidence percentages (for example, *urgency / limited window · 95%*, *social proof / authority · 85%*, *pain point acknowledgment · 90%*).     |
| **Angles & hooks**                | Tags representing the levers used (for example, *market timing*, *tax burden reduction*, *done-for-you service*, *fear of missing out*, *seller's market advantage*). |
| **Tone**                          | Short descriptors of voice (for example, *urgent, authoritative*).                                                                                                    |
| **Audience hint**                 | One-line guess at the target audience (for example, *High-income earners (\$400k+/year) seeking tax reduction strategies and passive investment opportunities*).      |

Use these signals to brief new creatives, group winners by theme, or refresh fatigued ads with adjacent angles.

## Typical use

* **Find scaling candidates** — Sort by **ROAS** or **Sales** descending and review the top rows.
* **Kill fatigued creatives** — Sort by **CTR** ascending and pause the bottom of the list.
* **Brief new creative** — Open the top three creatives' AI analysis and combine their messaging themes into a creative brief.