> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theagencyengineer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI recommendations

> Daily Update Budget, Pause, and Advisory recommendations — evidence, predicted outcomes, and approval flow.

The **AI recommendations** chip in the bottom-right corner of [Ads Manager](/product/ads-manager) shows how many active recommendations the system has produced for this business. The number badge updates daily.

Selecting the chip opens the recommendations drawer with one card per recommendation.

## Card anatomy

Each card has:

* A **type** chip in the header.
* A **severity** chip on the left (**CRITICAL**, **HIGH**, plus optional secondary tags like **IMPORTANT**).
* The target row (campaign, adset, or ad) with an icon and how long ago the recommendation was generated.
* A **Recommended action** block stating the change in plain English.
* An **Evidence** panel listing the metrics that triggered the recommendation (for example, `CPM $43.00`, `Spend $205.24`, `CTR 3.33%`, `prior_cpa: 38.92`, `active_days: 7`, `0 conv`).
* A **Predicted outcomes** panel showing projected metric movement with confidence (for example, *CPA* $48.00 ($*38.00 – \$58.00) in 7d · 65% conf*) and a one-paragraph explanation of why.
* A long-form **Why** paragraph that cites the rules and decision tree used.
* Top-right **paginator** (`1 of 7`) to step through every recommendation, plus an **expired** indicator if the underlying data has moved on.

## Recommendation types

The system generates three types daily:

| Type                      | Header chip                                                                 | What it does                                                                                                                                           | Approval                                                                             |
| ------------------------- | --------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------ |
| **Update Budget**         | Blue **Update Budget** chip                                                 | Proposes a new daily budget on a campaign or adset (for example, *Set daily budget on "AE – Main Offer v4 – CBO – Dupe 3" to* $432.00 from $*320.00*). | **Approve & apply** writes the change directly to Facebook. **Reject** dismisses it. |
| **Pause**                 | Orange **Pause** chip                                                       | Proposes pausing a specific campaign, adset, or ad based on rule triggers (for example, *Pause "AE – Master Business Acq List + 1% LAA"*).             | **Approve & apply** pauses the entity on Facebook. **Reject** dismisses it.          |
| **Advice** / **Advisory** | Light-blue **Advisory** chip (often with extra severity like **IMPORTANT**) | Surfaces a structural issue that budget or pause changes alone won't fix (for example, audience saturation requiring a fresh LAA seed).                | **Mark reviewed** or **Dismiss** only — there is **no Approve & apply** for advice.  |

<Warning>
  **Approve & apply** on **Update Budget** and **Pause** recommendations is irreversible from inside the drawer — the change is written to Facebook immediately. Use **Reject** if you're not sure.
</Warning>

## Per-card controls

* **Don't show again** (eye-off icon, bottom-left) — Suppresses this exact recommendation pattern for the row.
* **Reject** — Dismisses the recommendation without applying it.
* **Approve & apply** — Writes the change to Facebook (Update Budget / Pause only).
* **Mark reviewed** / **Dismiss** — Replace the Approve & apply pair on **Advice** cards.

## Daily review workflow

1. Select the **AI recommendations** chip after your morning Ads Manager scan.
2. Page through each card with the `1 of 7` paginator.
3. For **Update Budget** and **Pause** types, **Approve & apply** the ones you agree with; **Reject** the rest.
4. For **Advice** cards, capture the action in your media-buying SOP and **Mark reviewed**.
5. Tomorrow's batch builds on the changes you applied today.