> ## Documentation Index
> Fetch the complete documentation index at: https://docs.theagencyengineer.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads Manager overview

> Per-business view of every Facebook campaign, adset, and ad joined to GHL pipeline data.

**Ads Manager** is the per-business view of every Facebook campaign, adset, and ad, joined to the same lead, call, and revenue data that powers the [Dashboard](/product/dashboard). It's where media buyers spend most of their day.

Open it from the left sidebar under **Operations → Ads Manager**.

## What's in this section

<CardGroup cols={2}>
  <Card title="Tree structure" icon="sitemap" href="/product/ads-manager/tree-structure">
    Campaign → Adset → Ad hierarchy, on/off toggles, row colour cues, and the header status strip.
  </Card>

  <Card title="Columns & drilldowns" icon="table-columns" href="/product/ads-manager/columns">
    Every column grouped by category and which numeric cells open record lists when clicked.
  </Card>

  <Card title="Advanced filters" icon="filter" href="/product/ads-manager/advanced-filters">
    Filter by Campaign/Adset/Ad scope, field, operator, and value — stack rows to build watchlists.
  </Card>

  <Card title="AI recommendations" icon="sparkles" href="/product/ads-manager/ai-recommendations">
    Daily Update Budget, Pause, and Advisory recommendations — and which ones can be approved.
  </Card>
</CardGroup>

## Header controls

The toolbar above the table mirrors how media buyers work:

* **Date range picker** — Filter every row to a window (for example, *01/05/2026 \~ 31/05/2026*).
* **Bookmark** (flag icon) — Save the current filter + columns + date range as a quick-recall view.
* **Selection** (checkbox icon) — Enter bulk-select mode to pause or export multiple rows at once.
* **Filters** (funnel icon) — Open the [Advanced Filters](/product/ads-manager/advanced-filters) panel.
* **Columns** — Show, hide, and reorder columns. Each media buyer can keep their own layout.
* **Export** — Download the current view as CSV.

## Typical workflows

### Scan for problems

1. Open Ads Manager at the start of the day.
2. Scan for [red-tinted rows](/product/ads-manager/tree-structure#row-colour-cues) — those have a KPI over target.
3. Click into the underlined Leads or Calls number to see the records and decide whether to pause, adjust budget, or refresh creative.

### Action AI recommendations

1. Select the **AI recommendations** chip in the bottom-right.
2. Page through each card; for **Update Budget** and **Pause** types, **Approve & apply** the ones you agree with.
3. For **Advice** cards, capture the action in your media-buying SOP and **Mark reviewed**.

### Build a watchlist

Use **Advanced Filters** to isolate the rows that matter today (for example, *Adset · Spend > \$500 AND CPL > target*), then save the view with the **Bookmark** icon so it loads instantly tomorrow.

## Next steps

<CardGroup cols={2}>
  <Card title="Business dashboard" icon="chart-line" href="/product/dashboard">
    Roll up Ads Manager numbers into business-wide KPI cards.
  </Card>

  <Card title="Connect Facebook" icon="plug" href="/getting-started/integrations/connect-facebook">
    Make sure the My account connection is live so toggles and approvals work.
  </Card>
</CardGroup>